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Robot Pika · Step Up · D2C Head of Marketing hiring. |
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Compensation Base 50–70M + performance commission Total up to 100M |
Team Build & lead 10–20 |
Reports to CEO / Board Ha Noi |
Robot Pika is an educational robot for kids aged 5–10 — and we’re leading the category in Vietnam. We’ve found product-market fit with early adopters and are now scaling to the mainstream. We’re looking for a marketing leader to own this next chapter with us.
You’d join the core leadership of an ed-tech startup, working alongside a product team that’s deeply passionate about what they build.
Explore Our Products & Company:
- Pika’s Official Website: pikarobot.stepup.edu.vn
- See Pika in action: https://www.tiktok.com/@pika.noitienganhcungcon
- Our Journey & Step Up Culture: The Step Up Story
I. What you’ll do
- Own and hit the growth numbers — CAC, ROAS, conversion, revenue.
- Build the entire Marketing engine for Robot Pika’s P&L — strategy, channels, team, budget.
- Engineer conversion funnels that keep CAC low and ROAS high as we scale.
- Grow the team’s capability as the business grows — hire, develop, set the bar.
- Work with Product to shape features that win, and lead go-to-market for each new release.
II. What we’re looking for
Marketing strengths, in order of priority — being strong in the first is ideal, but depth in the second or third is also a great fit:
- Social & organic growth
- Performance ads & content marketing
- Product marketing & community
III. Who you are
- A drive to solve hard problems that move the business.
- A hands-on style — staying close to execution and iterating until the numbers move.
- A sharp read on the market and the parent audience.
- Genuine love for the product, and real empathy for parents and kids aged 5–10.
IV. How to apply
If this sounds like your kind of challenge, and you like our Pika, we’d love to talk to you.
- Send your CV along with a portfolio to ✉️ [email protected] — we value your real track record first (what you built and how), then your mindset and how fast you grow.
- Recruitment Team: Hotline or Zalo 0397 694 640 (Ms. Hoang Mo).
- Ahead of the interview, please take time to research our product and current Marketing approach. Come with a point of view on what’s working and what you’d change.
