4.8 (95.56%) 9 votes

“Before the age of 30 is the time for you to experiment and learn. If you plan to spend your youth at a company, find a small-scale company that is always seeking to solve critical problems in a groundbreaking way.” – Quoted from Tony Fadell, the father of the iPod. 

Step Up is the perfect environment if you are looking for a place to try and learn in the field of ESL education. Step Up is widely known for the No. 1 Tiki bestselling book – “Hack Não 1500” or the top 5 communication app on the App Store – “The Coach.” Regardless of the format, our aim has remained unchanged: to help Vietnamese people learn English in a smarter and more enjoyable way.



Product Owner

Starting time

October 2023

Working hours

08h30 – 18h00, 1h30 lunch break

Monday to Friday

1 annual leave per month


Cau Giay District, Hanoi



The Product Owner role will work together with the product development team to develop The Coach app – a communication learning app using the Chunking learning method and virtual role-playing. 

Your mission is to maximize the value for learners and the business.

To accomplish this task, you will need to have the ability to perform the following tasks effectively: 

  1. Analyze and accurately define the context, current issues, objectives, success criteria, and constraints of the product design problem. 
  2. Identify assumptions and design experiments (A/B testing, prototypes, surveys, etc.) to evaluate assumptions in the most streamlined way.
  3. Collaborate with relevant departments (Tech, Content, Academic, UI/UX, etc.) to design and develop solutions.
  4. Analyze data to evaluate experiments and continuously optimize.

Examples of the problems you will solve:

  1. How to increase user trust during the trial period, thereby increasing the purchase rate?
  2. How to increase the NPS of paid users?
  3. How to increase the purchase rate of the high-level customer group who want to speak more than just a few sentences, say 2 – 3



To excel in this role, you will need:

  1. Design Thinking Skills: The ability to understand and analyze the needs of learners.
  2. Problem Solving Skills: The ability to solve problems effectively.
  3. Self-Learning Skills: The capability to learn, explore, and adapt independently.
  4. Communication Skills: Strong communication skills.
  5. Teamwork Skills: The ability to work effectively within a team.
  6. Confident communication and reading comprehension in English (equivalent to IELTS 7.0 or higher).
  7. Minimum 2 years of experience in the technology application development field.

Additionally, we are particularly interested if you:

  1. Can demonstrate your capabilities through case studies and explain clearly the process of how you solved the problems.
  2. Have a prominent strength (UI/UX Design, Gamification, Data, Instructional Design).
  3. Enjoy tackling challenging problems and have an interest in the Edtech and B2C fields.



Salary and Bonuses:

  • Monthly salary: 18M – 25M depending on level.
  • Bonuses based on project OKRs, creative idea bonuses, process improvement bonuses.
  • Holiday bonuses for Tet (Lunar New Year) and birthdays.

Development Opportunities:

  • Learning and development program to enhance skills
  • Fast-track advancement to specialist or management positions.
  • A welcoming, innovative, and stimulating work environment. We foster creativity and highly appreciate the contributions of all our team members.
  • You’ll have the opportunity to actively participate in shaping our strategic decisions and the development of our products.

Other Benefits:

  • Free lunch at the company.
  • Full compliance with state-mandated insurance policies after the probationary period.
  • 13th-month salary bonus.



Please submit your application along with your CV to the following address:

Email: recruitment@stepup.edu.vn

Subject: Product Owner_Edtech_Your Full Name

Hotline: 0931323822 or Zalo 0397694640 (Ms. Hoàng Mơ)


Our recruitment team will contact suitable applicants to arrange an interview in 1 week. 

See you at the company! 😉